Eh? I'm sure it would be quite possible to do the same with Free software - and as most people aren't software literate, a company that wanted to could do the same to them.
Oh by the way:
After restoring her iPhone — or, as she calls it, her "precious iPhone" — she says she'll never put work e-mail on it again.
That'll be the handy, proprietary iPhone sync software then.
<full points to the lady concerned for having a back up>